I am always trying to help the Micro/HBB operator. I constantly think about what do they need; what do I know that I can share; how can I match individual businesses so that they can grow together; how can I utilise my marketing skills to help them find a cost effective way to promote and market their business; it goes on and on.......it is nearly an obsession with me.
But what I cannot understand is why more of these business opeartors do not try to help each other.....I don't believe it is due to selfishness - though I do know some who are so 'precious' that they will not divulage anything to anyone...they will be the losers.
So why don't we make an effort to support each other more by proactively sharing our knowledge? The worst that can happen is that you don't know just who may have benefitted - but it could be quite exciting to discover that you have turned someone's business around - that you have made a difference....and, of course, you become an expert and a leader. Now that is not such a bad thing is it?
Business operators try to plan how to spend money on marketing to get the best results, when all along, the very best marketing tactic of all is to build relationships with others, especially when you targete specific types of businesses that fit your demographics.
Tell me some stories........
About Me
- Barb
- Barbara Gabogrecan is known as the Micro and Home Based Business Guru. Since 1996 she has been invited to sit on a number of Government committees to provide a ‘voice’ for the sector. After achieving enormous success in her art business (winning 7 of the Australian Gift of the Year awards and having her designs produced under 16 licenses) Barbara decided to ‘champion’ the Micro/HBB sector by sharing her ‘how to’ story via presentations and a book titled ‘How to Run a Business from your Kitchen Table” (now in its second edition). The Government supported Barbara in a joint venture to develop Biz-in-a-Box, which is a programme designed to assist Micro/HBB ‘start up’ a business. Barbara is President of MCEI (Marketing Communications Executives International) which hosted the World Congress for MCEI in June 2001 with over 100 delegates attending from overseas. Having developed her own successful Art business from the ‘kitchen table’; winning awards; and successfully participating in Trade Fairs and Business Expos – Barbara now spends her time sharing her success secrets with other aspiring business operators and organising opportunities for them to participate in.
3 comments:
Barb, I think many small businesses are not sure enough of themselves or their point of difference. This will hold them back from forming strategic alliances or even networking, in a lot of cases. The possibility of being exposed as 'not quite good enough' is a fearful thing.
Maybe that depends on where you look. And inside the HBB arena there are many, many industries represented. So often the 'help' comes from within the industries themselves but not necessarily on the wider view.
You might want to change your comment moderation setting too Barb - if you'd like people to comment who aren't registered with Blogger.
Hi there
I stumbled across your site. I would be interested in being featured in a home based business story in a new publication.
I am 31 years old, mother to a 1 year old girl and 4 year old boy. I started up my third business 7 weeks after my second child was born (Jan 2007) and within the first 12 months was named Queensland young Entrepreneur of the Year and was a finalist in numerous other local, regional and national business awards.
My business is home based. See www.thecreativecollective.com.au for more info. I am in the process of launching my fourth business - another online business.
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